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Frozen yogurt shop will swirl into Hamburg this spring

YO! – Pictured is the inside of another YoTality Frozen Yogurt location, which offers self-serve machines and topping bars. Photo submitted by Gene O’Donovan.
HAMBURG — Customized frozen treats will be available to the village of Hamburg in a few weeks, when YoTality Frozen Yogurt opens its doors in the Southtowns.

Gene and Suzy O’Donovan, residents of Pittsford, N.Y., founded YoTality in 2012. The business boasts 11 shops in the Rochester and Buffalo areas and the O’Donovans have announced plans to build more.

Not to be confused with a franchise, YoTality is a family-owned chain business. The husband and wife are both certified public accountants; prior to joining the frozen yogurt business, they founded Montana Mills Bread Company in Rochester in the late ‘90s.

That chain grew to 30 locations within four states, before they sold the company, 10 years later.

GET YOUR FRO-YO — YoTality will sweep into the village of Hamburg in a few weeks. Photo by Alicia Greco.
YoTality is a self-service frozen yogurt shop that rotates 15 daily flavors and allows patrons to choose from topping bars, which include more than 60 choices such as fresh fruit, nuts, granola, cookies, cereal and candies.

The Hamburg YoTality will be located next to Militello’s Pizzeria in the village; construction on the building is currently underway.

“We’re opening there in a few weeks, we hope,” Gene O’Donovan said. “We love the village. There is certainly a lot of population. From a demographic standpoint, it really hits our metric.”

He said that he used to have a Montana Mills Bread Company location within the area, and said that he is “very excited to getting back and doing business here, again.”

According to the company, there are many health benefits to the treat. YoTality’s yogurt is said to be “low in fat and cholesterol, rich in calcium and an excellent source of protein.”

YoTality has certified that its yogurt product contains live and active Probiotic cultures, which deems it beneficial for the body’s digestive system.

The yogurts used are also certified Orthodox Union Kosher.

With a community-based retail concept, YoTality has a stated mission of supporting organizations that are local non-profits and charities.

A sign had been posted on the building’s doors, asking for applications, for several weeks. According to Gina Gulino, the manager of that location, there have been “tons of applications.”

Gulino, a Tonawanda resident, used to work for the O’Donovans at a Montana Mills Bread Company location.

“I left another job just to work for them,” she said. “I’m excited because I love frozen yogurt ... and they really research the products.”

For more information, visit YoTality online at

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