The Quilted Squirrel, a Hamburg-based marketing agency, held its grand opening last week.
HAMBURG — The Quilted Squirrel integrated marketing agency moved into its headquarters on Lake Street in Hamburg in February, but held an official rbbon-cutting and grand opening on May 30. Co-owner Steve Lingle said that the company decided to hold the event once the weather broke, to allow guests to partake of snacks and drinks outside at a cluster of colorful picnic tables.
With clients that include St. Bonaventure University, Hilbert College, Staub Manufacturing and others, Lingle said the company has been growing steadily since its inception, allowing it to take on “not every client, but the right clients.
“From the beginning, we always wanted to make sure we were the right fit for each other,” Lingle explained, of the relationship Quilted Squirrel tries to cultivate. “We have fun with what we do, and we want our clients to appreciate what we do.”
The business decided to locate in Hamburg as a matter of convenience, at first. Lingle’s business partner lives in Jamestown and he lives in Colden, so they wanted somewhere that would be convenient for both of them.
“Hamburg, to be honest, was the closest civilization we could find,” Lingle said, with a laugh. “In the beginning, it just made sense, but now we love it here and plan to be here for the life of the company.”
Co-owner Steve Lingle (right) accepted a proclamation from the village of Hamburg, presented by Mayor Tom Moses (right).
The Quilted Squirrel offers what Lingle called “creative marketing,” and he said he and his team wanted a name that communication that, as well.
“We wanted something different. We didn’t want to use our last names, because no one remembers those. So we were brainstorming, kind of throwing out ideas, and someone mentioned squirrels. They’re crafty, unpredictable and clever but then we thought that they’re also kind of, well, squirrely.
“So how do you catch a squirrel? You throw a quilt on it,” Lingle continued. “Quilts are a lot of little pieces that come together to make something even better, and we liked what those two concepts say together.”
The Quilted Squirrel grand opening included a magician who entertained attendees. He “read” the mind of Sr. Lynn Anne Schimminger, from Immaculata Academy, among other guests.
The Quilted Squirrel, according to Lingle, “strives to be the most creative marketing agency, not the biggest.” He said that, while the company has continued to grow, he wants to have the best employees, not necessarily the most employees.
“We wanted to create a place where people want ed to come to work everyday,” he said. “And I think we’ve done that. We’re at a good place right now, and I’m looking forward to keeping that going.”
The Quilted Squirrel is located at 229 Lake St. and can be reached by calling 926-9266 or visiting thequiltedsquirrel.com.