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Business of the week: Looking for a SugarBuzz? New South Park cupcake and bake shop

LADIES WITH A SWEET TOOTH — SugarBuzz owners Nancy James and Rose McGiverson offer cupcakes, biscotti and cakes at the new bakery on South Park Avenue. Photos by Alicia Greco.
HAMBURG — SugarBuzz Cupcake and Bakeshop opened its doors on Oct. 19, a day otherwise known as Sweetest Day.

Owners Nancy James, a resident of South Wales, and Orchard Park native Rose McGiverson worked together for years, before opening their own shop in Hamburg. They each had prior experience with baked goods, but decided together to focus their business on cupcakes.

GIVE ME CANDY — Pictured are some of the many varieties of cupcake offerings that customers can choose from, when visiting SugarBuzz, the newest shop in Hamburg.
“We liked the idea of a handheld dessert,” James said. “You feel not as guilty,” McGiverson added, with a smile.

Brainstorm sessions inspire the owners to come up with new ideas and recipes for their baked goods. An assortment of cupcakes are lined in a glass display case and a chalkboard lists the specials: the cupcakes of the week and of the month.

Loudmouth Lemon, White Cloud, Choco’ Oh La La, Banana A Peel and The Red Carpet are just a few of the treats SugarBuzz has to offer.

McGiverson and James said that the White Cloud cupcake is their best seller; this delicate white cake boasts Italian buttercream frosting and a white cream center.

“The names excite them,” McGiverson said, about the business’s cupcakes.

In addition to sweets, SugarBuzz provides other offerings such as coffee, tea and free Wi-Fi.

As well as its cupcakes, SugarBuzz also offers other dessert delicacies such as biscotti and truffles. All of the shop’s desserts are made in house. Similar to the TV show “Cake Boss,” SugarBuzz also has a portfolio of cakes that range from simple to extravagant designs; these cakes are available in various sizes and are made to order.

With gluten-free options and in accepting special orders, the owners said that their goal is to be there for their customers’ individual wants.

The South Park Avenue location is tucked away from the hustle and bustle. “Once we get our sign, people will be able to see us a little bit more,” McGiverson said.

The spot used to be a residential space and, prior to that, was an air gun business. The owners both agreed that the most difficult part of the opening was the renovation, but now that the business is completed, they can focus on what’s cooking.

The small shop offers plenty of seating. The inside decor is bright yellow and black, following the bee and “buzz” theme.

The business is open from 10 a.m. – 6 p.m. Tuesday – Friday and 10 a.m. – 4 p.m. on Saturday. It is closed on Sunday and Monday.

SugarBuzz is located at 6173 S. Park Ave. in Hamburg. For more information, call the business at 646-6060.


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