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Progress of 12 Main St. in Village of Hamburg to be documented

Video Producer Cale Switzer sets up a shot for the video his company, Trellis Marketing, is producing on the renovation of the Kronenberg Building. Account Executive for Trellis Marketing Christina Lombardo looks on.
As renovations continue on the Kronenberg Building on the corner of Main and Buffalo Streets in the Village of Hamburg, area residents will soon get a glimpse of the work being done on the historic building.

The Tzetzo Companies, who purchased the building in March 2012, has hired a local media production and advertising firm, Trellis Marketing, to film different stages of the renovations, and produce a series of six videos documenting the progress on the building, said Catharine McCracken, president of Trellis Marketing.

“It will provide an update for businesses and residents,” she said about the videos. “It’ll be a sneak peak on the progress.”

The plan for the video is to have the older video footage fade into the newer footage with each new video put out, said Cale Switzer, the video producer on the project.

“We’re hoping for just a nice pan of each floor that fades into each renovation as it happens,” he said.

Residents have been curious about the work being completed on the building, and the video will allow them to see what’s happening and how things are progressing, McCracken said.

“We want to allay any fears from the residents of Hamburg,” she said. “It will be done right, and it will be beautiful.”

For Project Manager John Mancini, the project hits close to home. He’s a Hamburg resident, and has been impressed with what the village has done so far. He wants the Kronenberg Building to be a part of it. Putting out the video allows residents to see just how much work is being done.

“We wanted to put together a video so people could see the amount of work and care we’re putting into having this building be a cornerstone of the village,” he said.

Renovations on the building started about four and a half months ago, said Foreman Sal Lascala, and the building was in rough shape when the work began.

“It was ready to be torn down,” he said. “It was a real mess.”

Framing of the building is currently underway. The next step will include installing drywall.
The building is currently in the framing stage of the renovations, Lascala said. A lot of the structural work has been completed.

“This is the important stuff no one sees,” he said.

Almost 30 feet of original brick had to be torn out and rebuilt from the roof down, Lascala said, because of the amount of damage to the brick walls.

“It was ready to collapse,” he said.

As an historic tax credit job, the work is being completed under the auspices of the State Historic Preservation Office, and there are certain standards that have to be met, Mancini said. The preservation office has determined that the most significant era for the building was between the 1930s and 1940s.

“We’re returning the building to that look,” he said.

Some of the specific renovations being done to return it to a previous era include the return of the large storefront, which had been bricked in, and moving the doors out to the storefront, instead of having them set in, Mancini said.

The building dates back to 1884, when it was built after a fire ripped through the original home and store built on the site. Numerous tenants have called the building home over the years, but it had been mostly vacant before being purchased by Tzetzo Companies.

Renovations are set to be completed by March 1, with 50 percent of the building currently leased for opening, Mancini said.


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