CHILLING ON THE BEACH — Longboards at the Beach is located at 4420 Lake Shore Road in Hamburg. Photos by Alicia Greco.
HAMBURG — Brightly-colored beach chairs provide a vast view of Lake Erie and sand. Along Lake Shore Road at the Hamburg Beach waterfront sits Longboards at the Beach.
Nancy Maisano, owner and operator of the shop, has had her location at the Hamburg Beach for two years. In that time, it has become consistently busy with new food creations and entertainment for all.
The building has been around since the 1990s, but has gotten a revamped style since Longboards has taken home. The picnic tables were painted by Hamburg High School juniors and seniors. Each can for trash and recyclables is decorated by a local Girl Scout troop.
“It’s got a real community spirit here,” Maisano said, as she looked around the beach and cement platform, with a smile. “My motto is we ‘surf’ it up with love.’”
Maisano said that the community is an influential aspect of this spot. Various people of all ages say “Hello, Mrs. M!” as they walk by her.
Longboards at the Beach is more than a concession spot, according to Maisano. This is a place in which she said she watches families gather, couples walk or people come to watch the sunset.
The business’s menu explores farther than the traditional hamburgers, hotdogs and french fries that most concessions hold.
Its menu has all the average concession stand provides and more. Some specialties include a lengthy vegetarian menu or a hotdog with a mozzarella stick cooked in the middle.
“It’s the best food ever,” said Madison Fiorello, a seventh grade Frontier Middle School student. “I eat the Buffalo beach dog, every time I come.”
“This place is great,” said Judith Burns-Quinn of Imagine Hamburg. “It keeps growing, every year.”
Longboards at the Beach also hosts special events, of which August has plenty.
On Aug. 4, Longboards Watersports at Woody’s, a water-sport rental company also run by Maisano, held Paddle Fest at Woodlawn Beach. Sponsored by Labatt Brewing Company, the event was a day of kayaking, stand-up paddles and more, for prizes and trophies.
Back at Hamburg Beach, a calender full of live music is scheduled for the remainder of summer.
All of the concerts are held from 6 p.m. – sunset; The events will feature Jessica Chizuck on Aug. 14, Cascoas on Aug. 16, Nashville Technique on Aug. 20, Corey Bzibziak on Wednesday, Aug. 21 and Kevin Lewis on Saturday, Aug. 31.
Longboards has also been sponsoring a movie night on the beach. A giant projector screen is placed on the volleyball courts and the crowd gathers on the sand, to watch ocean-themed movies. The showing of “Jaws” had the beach packed, Maisano said.
The next movie night on the beach will feature “Finding Nemo” on Friday, Aug. 23. This event is free and open to all. The movie will begin at 8:30 p.m. By request, Longboards may implement fireworks, after the showing.
“It’s a short [summer] season here, so we go hard,” Maisano said.
Longboards at the Beach is located at 4420 Lake Shore Road. For more information, visit www.facebook.com/LongboardsAtTheBeach.