Sirens Skateshop brings a 'positive vibe' to Lancaster

Lancaster- Lancaster resident Dan Prichard said what he enjoys most about operating Sirens Skateshop is the opportunity it gives him to pitch a positive message to the youth in the community.

Located at 30 Central Ave., in the Village of Lancaster, Prichard opened Sirens Skateshop in August of last year.

“There are a lot of kids around here that skateboard and there seems to be plenty of demand, but no supply for the kids that are in the area,” remarked Prichard.

Originally from California, Prichard and his wife, Jeanette, have lived in Lancaster for the last six years.

The shop offers core brands of skateboards including, Deathwish, Real, Slave, Darkstar, Toy Machine, Blueprint, and Alien Workshop.

“We try to have at least two of every brand that way kids can come in and have a nice variety as opposed to walking in and just seeing one or two brands that are just plastered everywhere,” commented Prichard.

The skateshop is also equipped with skateboard accessories such as decks, wheels, trucks, stickers, and hardware, plus a variety of skateboard apparel including shirts, backpacks, hats, wallets, and belts. The shop has just recently expanded its product line and now offers customer’s shoes.

Prichard added that he is very big on having a positive vibe around his store and pushing a good message to kids.

“I like that I can reach out to the right demographic, to kids, especially over the summer because we have a lot of kids that come in here and I can absolutely be a positive influence and I really like that. For example, saying no to drugs, saying no to alcohol, and saying no to parties. Knowing that there are positive alternatives and that they know when they are out and about in the town and whatnot and they’re skateboarding. They know that this is a good, safe place that they can come, talk, chill, or whatever,” explained Prichard.

As a business owner, Prichard was recently asked to speak to Lancaster High School marketing students, as well as students in the entrepreneur class, in which he discussed topics such as risks of owning a business and how to run a successful business.

In addition, the shop recently sponsored its second skateboard tournament at Xtreme Wheels Indoor Skate Park in Buffalo. Prichard also has a skate team that he sponsors. He said that for those interested in being on his team they must have good school grades, a positive attitude, and be straightedge-meaning the person does not use alcohol, tobacco, or other recreational drugs.

The shop also helps out with the Xtreme Wheels Grom Club, which is a club that provides a learning environment for younger kids, ages 13 and under, that are new to the sport.

“When you learn a new trick or something to that effect, it is a pretty cool sense of accomplishment when you actually land and don’t bust your head,” said Prichard.

To contact Sirens Skateshop call 706-8907 or to stay up-to-date with events or new products visit Facebook.com/SirensSkateshop. The shop is opened from 4 to 9 p.m. Tuesday and Wednesday; noon to 9 p.m. Saturday; and noon to 4 p.m. Sunday.