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Hamburg Optical is now under new ownership

Jillian Beyer is the new owner of Hamburg Optical in the Village of Hamburg.
Both Main and Buffalo Street have seen major improvements within the past year. New businesses are popping up in new buildings and existing stores are getting a fresh look from renovations. While the store is not new, Hamburg Optical is under the new ownership of Dr. Jillian Beyer.

Beyer, a SUNY Fredonia and SUNY College of Optometry graduate, has been working at Hamburg Optical since September of 2011.

“After their other doctor passed away suddenly, they were in desperate need of a doctor and I was available,” Beyer said.

And that’s how it all got started.

When she interviewed for the job, former owners Dana and Paul Vallas mentioned possibly selling the business and Beyer had an answer that she knew right away.

“I had always wanted my own business since I graduated school. So it seemed like a good fit and closed [the deal] at the end of February,” she said.

Beyer grew up in Orchard Park but now calls Hamburg home. She lives right around the corner from her office; so close that she can even walk to work.

“I love being in my neighborhood and I love being in the Southtowns,” said Beyer.

After taking over the business, Beyer made some additions to her line up of products. She has become the exclusive dealer of Gold & Wood eyewear and has added other trendy varieties of sunglasses and frames.

“People have been supportive, even though we’re new,” she said. “Dana and Paul are a reason why we’ve been doing well. They’ve been telling people that I was going to buy this place for a long time, so they’ve been very supportive.”

She discovered her passion for optometry after she went on a mission trip in high school and discovered the power of helping people see. That made her decision to go into optometry rather simple. She did have a tough time deciding whether to choose music or biology when she was at Fredonia. She did not choose the music path but she has remained active. She currently is a violinist with the Orchard Park Symphony Orchestra and continues to play.

During her time in college, she did a special internship working with children and encourages having your child’s eyes examined as early as three years old.

Beyer also opened up a second location in Buffalo called 14220 Optical designed to compete with larger stores.

“I want to give you the best eye care, [I’m] not just there to sell you a pair of glasses,” she said.

Hamburg Optical is located at 51 Buffalo Street and more information is available online at


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