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Charities come out on top, to kick off Hamburg Gaming’s monthlong ‘Chick-Tac-Toe’ promotion

WE’RE ALL WINNERS — Pictured are former Buffalo Bills left guard Ruben Brown, “Wing King” Drew Cerza, performer Lance Diamond and Hamburg Gaming showgirl Megan Kelley. Photos provided by Charles Roberts.
HAMBURG — Guest article provided to The Sun by Charles Roberts.

Hamburg Gaming opened its monthlong “Chick-Tac-Toe” promotion on March 3, by donating a total of $10,000 to four Western New York-area charities, as part of its “Celebrity Chicken Challenge.”

Four local celebrities – former Buffalo Bills left guard Ruben Brown, “Wing King” Drew Cerza, performer Lance Diamond and Hamburg Gaming showgirl Megan Kelley – each competed in a game of tic-tac-toe with the gaming venue’s new resident chicken, for their share of the $10,000.

While only Cerza was able to fool the fowl – donating his winnings of $4,000 to Meals on Wheels – each player received a $2,000 check for charity by playing.

Brown was representing the Eden High School Chopper Class via the Ruben Brown Foundation, Diamond’s effort will support the Buffalo Small Animal Shelter and Kelley’s matchup with the chicken will bolster the Erie County Agricultural Society Scholarship Fund.

Cerza, the founder of Buffalo’s annual National Chicken Wing Festival, held a deep-fryer basket and a bottle of hot sauce, while donning a “Wing King” cape and a chicken wing hat, during his victorious showdown with the chicken.

Drew Cerza
“I went with intimidation,” he quipped.

Shortly after the celebrity showdown came to a close, Hamburg Gaming patrons had the opportunity to win a share of nearly $200,000 in prizes that will be given away throughout March, by playing tic-tac-toe against the chicken. Chick-Tac-Toe will be featured at the center of the Hamburg Gaming floor from noon – 10 p.m. daily, through March 29.

Patrons may play once per day and win $250 in free play, if they beat the chicken. Those who do not beat the chicken will receive a “scratch-off” prize of $5 to $100 in free play, an “I Took a Lickin’ from a Chicken at Hamburg Gaming” T-shirt, or 50 – 100 bonus entries into the $10,000 Chicken Scratch Drawings at 10 p.m. every Saturday in March, for a top $5,000 cash prize and five $1,000 cash prizes.

“Chick-Tac-Toe will be a lot of fun for our patrons and bring new excitement to the gaming floor,” said Ellsworth Gaskill, general manager of the Delaware North Companies Gaming & Entertainment-operated Hamburg Gaming. “With so many fun promotions and chances to win, this is a great reason for folks to get out of the house after the harsh winter weather and come see what Hamburg Gaming has to offer.”

The Tic-Tac-Toe-playing chickens, which have appeared at gaming venues around the country, are trained by Kelly Boger, who was on hand for Monday’s festivities.

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